How to Build a Multiplatform Magazine Operations Team
Your multiplatform magazine team isn’t complete without a functional operations unit Teams that take time to create efficient group work processes can become extremely effective at furthering the...
View ArticleProtected: Executive Council Update: Email Preheaders
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How to Get More Emails Opened With Better Preview Panes
If people aren’t opening, maybe they’re worried they might “have trouble viewing this email.” Some marketers have noticed that the first thing a reader usually sees when their email shows up in the...
View ArticleAcquisitions Allow Multiplatform Publishers to Move in Different Directions
Emmis Magazines acquired by Hour Media Group; Sinclair Broadcast Group acquires Tennis magazine; Informa acquires Show Management from multiplatform publishers Active Interest Media; Color Magazine...
View ArticleWebsite Redesigns and Product Launches for Subscription Publishers
Subscription publishers Quartz, The Atlantic, and Dazed Media make changes to their digital offerings We constantly pay attention to the changes subscription publishers are making to gain ground in the...
View ArticleHow to Create the Right Organizational Structure for Multiplatform Publishing
Organizational structure can make or break multiplatform publishing success Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create...
View ArticleMultiplatform Publishers Envision Apps & Paywalls Targeting Long-Term Value
The Economist seeks to continue its circulation growth with the launch of a new app; Multiplatform publishers at Bloomberg initiate a paywall; The Christian Science Monitor launches its paywall after...
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Premium Digital Newsletters are Becoming the Latest “New” Old Digital Format
The revival of premium digital newsletters has unsurprisingly begun. Some of us have been expecting it for a while. We can see this re-emergence as major brands vie for position among the masses of...
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