Whiz Kid of Wall Street Launches New Mequoda Portal and Email Newsletters to Market His Inc. 500 Investment Advisory Services

Trading Tips Report uses great content and copy to showcase the genius of investment guru Manny Backus

Even for a certified genius who’s already a wildly successful publisher, the Mequoda Method can be invaluable.

Mequoda has worked with some of the best and brightest in publishing over the years. And right now we’re excited to share with you one of our most recent “graduates,” a company whose direct marketing has always been top drawer and content superb – and whose new Mequoda-built website is one you should be watching with rapt attention.

Mequoda CEO Don Nicholas says, “This was perhaps the most painless launch we’ve ever done. We’ve launched more than 100 portals over past 15 years, but this is the most button-down one ever.”

He adds, “I’d like to think it’s about us, but I’m pretty sure it’s about him.”

That would be founder and CEO Manny Backus, known as the “Whiz Kid of Wall Street,” who launched Wealthpire in 2004, and saw it inducted to the Inc. 500 in 2011 with 650% revenue growth over the previous three years. Obviously Wealthpire isn’t our typical struggling legacy publisher. In fact, it isn’t even a legacy publisher: It was born on the Internet and has no print products.

Still, with all his success, Manny (certified IQ: 157), perhaps precisely because he’s an ambitious, intelligent entrepreneur, recognized that he could accomplish even more after only a single day at the Digital Publishing & Marketing Intensive.

Now, we at Mequoda have spent more time working in the investing niche than in any other. Our investing clients include:

• China Stock Digest
• Fortune
• Investing Daily
• Money
• Morningstar
• Options House
• Remonsy ETF Network
• The Motley Fool
• The Successful Investor

So naturally we were already aware of Wealthpire when Manny registered for the Intensive. And when he approached us at the end of Day 1 and announced that without further ado, he wanted to incorporate the Mequoda Method into his successful publishing operation, we knew we were in for an interesting time.

Manny explains his motivation: “We were having success with our paid subscriptions, but I felt that there was a substantial portion of our target market who was not ready to purchase a paid subscription, but was interested in learning more about stock trading. By using the Mequoda Method, we created the portal TradingTips.com to connect with this segment and present our premium services as alternatives when they were ready to subscribe.”

Besides knowing that he already had a successful publishing business fueled by great content and direct marketing, we were also aware that he’d built his business with paid Internet marketing.

But while Manny’s business was born on the Internet, he had no portal, no content marketing and no organic marketing – all the things that Mequoda clients live and die by. And so we’re proud of Wealthpire’s new portal, Trading Tips, and the daily newsletter, Trading Tips Report. The newsletter is also a sterling example of a brand-new email newsletter. As Don says, there’s not a hair out of place in Wealthpire’s content marketing!

We work regularly with some of the best marketers on the planet, and Manny has already joined the club. Manny and his team are executing their new Mequoda system exquisitely. “It just shows you what a disciplined direct marketer can do with a Mequoda system,” notes Don, who says Manny is a “next generation financial publisher.”

We have noted throughout our experience that financial publishers tend to be among the smartest ones we work with, because they’re good with both number and with words and concepts. It has also been a tremendous advantage in this launch that we’re working with an owner-operator, who naturally is deeply committed to the success of his operation.

Wealthpire offers seven premium advisory services, most of them dailies. No wonder Manny was interested in the idea of a daily content marketing newsletter!

• Buy Today, Sell Tomorrow
• Consensus Picks
• First Hour Trading
• Momentum Trading Profits
• Options Cash Cow
• Options Profit Weekly
• Penny Stocks Guru

Manny views the Mequoda Method and his portal as an effective communication channel with potential customers. “I think the portal is helping us connect better with our readers by providing them with high-value [free!] content.”

The Mequoda Method strikes again! If you want to see a portal that has come roaring out of the gate, we urge you to click over to TradingTips.com and watch a genius at work.

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