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Crowdsourcing Content: Why & How to Get More Guest Blog Posts
Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed. In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve...
View ArticleDiscover Tips for Email Campaigns Using Videos
Are you looking to make groundbreaking changes in 2012? An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your...
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Ed Coburn to Lead Mequoda Advisory Board
It’s with great excitement that I announce that my friend and colleague, Ed Coburn, will be joining Mequoda Group as Executive Director of our reconstituted Mequoda Advisory Board. As many of you know,...
View ArticleWhat is Relationship Marketing and How Can it Help You Increase Sales?
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep I’ve been an entrepreneur since I...
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How to Create a Profitable Website
What does your website say about you? I’m a big fan of planning. And I believe that your website is a reflection of your entire business and business model. A visitor to your website should quickly be...
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Savvy Email Segmentation Wins at New York Magazine
New York magazine may have discovered that aggressive segmentation and cross-pollination are the keys to a large and profitable email list New York magazine has become one of our favorites around here....
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Use the Snippet Email Layout to Drive More Traffic
Different strokes for different folks, and different email layouts for different business models What is the intention of your email newsletter? You spend a lot of time and effort trying to collect...
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‘New York Times’ Launches New Daily Newsletter
via nytimes.com First Draft is the new politics website and daily newsletter just launched by The New York Times. Talking New Media reports on the launch. “First Draft is a lively news feed of...
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Whiz Kid of Wall Street Launches New Mequoda Portal and Email Newsletters to...
Trading Tips Report uses great content and copy to showcase the genius of investment guru Manny Backus Even for a certified genius who’s already a wildly successful publisher, the Mequoda Method can be...
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8 Subscription Website Homepage Ideas for Audience Engagement
These subscription website homepage ideas will help you provide a better user experience through website design Mequoda has long quantified its own best subscription website homepage ideas, which we...
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Sovereign Publishing Unites Four Different Publications with Launch of...
Profitable combination of direct marketing, fulfillment, advertising and content expertise hits one out of the park Some of you might be familiar with our favorite publisher, Rose Harper. Of course...
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Crowdsourcing Content: Why & How to Get More Guest Blog Posts
Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed. In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve...
View ArticleClik here to view.
How Multi-Platform Media is Created from Dusty Archives
Multi-platform media is created by taking one platform of content, like a magazine article, and seeing how many ways you can twist it into a new piece of content. Recycling is associated with cutting...
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19 Digital Publishing Solutions You May Need As a Magazine Publisher
Are you acting as the general contractor of your content management system and all its digital publishing solutions, when it’s supposed to be managing itself? One of our client members recently read a...
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Website Design Review of Dark Daily
See how Dark Daily holds up to the Mequoda Website Design Review Scorecard This week we used the Mequoda Website Design Review Scorecard to review Dark Daily. Dark Daily is a news/e-briefing site...
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Advertising Proves Profitable for Farm Progress in the Digital Age
A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at Farm...
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Crowdsourcing Content: Why & How to Get More Guest Blog Posts
Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed. In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve...
View ArticleClik here to view.
Discover Tips for Email Campaigns Using Videos
Are you looking to make groundbreaking changes in 2012? An overhaul of your email newsletter could yield better results. Have you tested your email design recently or compared it to others in your...
View ArticleClik here to view.
How to Create the Right Organizational Structure for Multiplatform Publishing
Organizational structure can make or break multiplatform publishing success Multiplatform publishing is the cornerstone of what we do at Mequoda. If you can create one content product, you can create...
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How Multi-Platform Media is Created from Dusty Archives
Multi-platform media is created by taking one platform of content, like a magazine article, and seeing how many ways you can twist it into a new piece of content. Recycling is associated with cutting...
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